About
Meet Muhammed Fawas, a Dubai-Based SEO Specialist.
Muhammed Fawas — SEO Specialist, Digital Marketer, Technical SEO Practitioner, Local SEO Strategist, and AI Search Optimization Specialist.
Originally from Kerala and currently based in Dubai, Muhammed Fawas has 2.5+ years of experience in SEO and digital marketing, helping businesses across India and the UAE improve their online visibility, attract qualified organic traffic, and achieve measurable business growth.
His approach to SEO goes beyond traditional keyword rankings. He focuses on building sustainable organic growth through technical excellence, strategic content optimization, search intent, and data-driven decision-making.
With hands-on experience across multiple industries, including e-commerce, healthcare, travel and tourism, consulting, and local businesses, he develops SEO strategies aligned with business objectives and long-term search performance.
His expertise covers Technical SEO, On-Page SEO, Off-Page SEO, Local SEO, Keyword Research, Content Strategy, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and AI Search Optimization. He also works with WordPress website development and optimization to build search-friendly digital experiences.
As search continues to evolve with AI-powered platforms and generative search experiences, Muhammed focuses on helping businesses adapt their digital presence for both traditional search engines and emerging AI-driven discovery platforms.
Focus
What I work on.
Technical SEO
Architecture, indexing, Core Web Vitals, and migrations including Wix to Astro.
Local SEO
Google Business Profiles and location pages across India and the UAE.
GEO & AI search
Visibility in ChatGPT, Google AI Overviews, Claude, and Perplexity.
Web
WordPress, custom builds, and e-commerce structure that supports SEO.
Google Business Profile optimization
GBP listings, categories, photos, and local pack visibility for India and the UAE.
On-page SEO
Titles, content, internal links, and page structure built to rank.
Off-page SEO
Authority, mentions, and off-site signals that support search growth.
Outreach
Digital PR and outreach to earn relevant coverage and links.
Experience
Where I’ve worked.
SEO Specialist
SEO Analyst
Digital Marketing Executive
Got a project that needs to rank?
Tell me what you're trying to grow. WhatsApp or email — I usually reply within a day.